Causes Need to be Tech Savvy

From savvy millennials to retirees with a wealth of knowledge and time, the way we give is increasingly becoming digital. Our data shows that 26%, or one in four requests and volunteer interventions, are tech-related. This is important. Technology has opened up new revenue and engagement opportunities for pretty much everyone. This is especially true in the non-profit sector - if you’re not leveraging technology as an acquisition, engagement, and operational channel, then you’ll be left behind. As we move towards the age of the “social enterprise”, non-profits need to lower their reliance on donor funding by creating more sustainable business models. Charity, as we know it, needs to be reinvented. But how? Lack of tech knowledge, shoestring budgets, and not knowing where to start are the main contributing factors behind slow digital uptake in the non-profit sector.

So, where should a Cause start?

5 Essential Tech Skills for Modern Non-Profits

Digital Marketing and SEO: Understanding how to effectively market online and optimize for search engines is crucial for reaching and engaging your audience. Non-profits need to master the use of Google Ad Grants, social media ads, and email marketing to spread their message and attract donors.

Data Analytics: Being able to analyze and interpret data is essential for making informed decisions. Non-profits should utilize tools like Google Analytics to track their website traffic, donor behavior, and campaign performance to refine their strategies.

Cloud Computing: Moving to the cloud offers scalability, security, and cost-effectiveness. Non-profits should become proficient in using cloud services like Google Workspace or Microsoft 365 to collaborate and manage their operations efficiently.

AI Tools: Artificial intelligence can significantly enhance a non-profit's operations. From chatbots that handle donor inquiries to AI-driven data analysis for identifying donor trends and optimizing campaigns, AI tools can provide a competitive edge and improve efficiency.

Cybersecurity: With the increasing reliance on digital platforms, ensuring data security is paramount. Non-profits must develop skills to protect their information from cyber threats, including understanding basic cybersecurity measures and compliance requirements.

“Think about the exponential impact your organization could achieve if you started thinking with a digital mindset. Technology is not going away. It's changed how we do business and how we interact with each other. It’s going to change how we give.”

Remember Causes are able to add needs on the forgood platform to ensure that they get trained and stay on top of the tech trends in the world, by our amazing skilled volunteers at our different corporate clients.

Please also join some free tech training offered by connect solutions by booking your place here .