Legal Image Usage in the Digital Age!

We live in a digital era, where almost anything is available online. Looking for a great new recipe to try check online, looking for the closest place to donate items we check online, looking for the latest news .... You get the picture, almost any and everything is available online including great pictures and images of people and interesting things.

But how do we know if the images we are using are not copyrighted or how do we ensure that we don't use pictures from stakeholders at our own Cause events that we don't have permission to use.

Here’s how to navigate image usage legally and ethically.

How to Avoid Using Copyrighted Images

It’s not always easy to tell if an image is copyrighted, but following these steps can help:

1. Use Stock Photo Websites – Websites like Unsplash, Pexels and Pixabay offer high-quality, royalty-free images. Always check the licensing terms before use.
2. Look for Creative Commons Licenses – Some images are available under Creative Commons licenses which allow reuse with proper attribution.
3. Reverse Image Search – If you find an image online but aren’t sure about its copyright status, use tools like Google Reverse Image Search to track its original source.
4. Check Watermarks & Credits – Many copyrighted images have watermarks or credits. If you see one, assume you need permission.
5. When in Doubt, Ask – If you’re unsure whether an image is free to use, contact the creator or copyright holder for permission.
   
   Remember usage of copyrighted images may lead to a fine for YOUR Cause and we want to be sure we avoid that happening on ours or any other site that you upload images too.

Using Images from Your Own Events

Photos taken at your organisation’s events are easier to manage – but you still need permission. Here’s how to handle them responsibly:

1. Use an Image Waiver Form

Make sure all attendees sign an image release waiver before or during the event. This gives you permission to use their photos in promotional material. You can find free templates online such as:

• Jotform’s Photo Release Form
• LawDepot’s Image Release Agreement

2. Include a Photo Policy in Event Invitations

When sending out event invites, clearly state that:

• By attending, participants agree that photos/screenshots taken may be used for marketing.
• Attendees who do not want to be photographed/screenshots taken can opt out by letting event staff know.

3. Display a Notice at the Event

Put up signs at registration or around the venue reminding attendees that photography is happening and their presence means consent (unless they’ve opted out). If its a virtual event make sure to announce the reminder & also add it in the chat if you will be taking and using screenshots.

Final Tips for Responsible Image Use

• Always credit photographers when required.
• Respect opt-out requests – if someone doesn’t want their photo used, honour that.
• Keep records of signed waivers in case of future disputes.

By following these steps & guidelines, you can confidently use images while respecting copyright laws and personal privacy.